A fair outcome would be where the world of content creation blended into the daily fabric corporate life. As the COO of a mid-sized distribution company, I am also a content creator and so are many of our employees. Writers. Musicians. Videographers.

I encourage everyone to share their voice and their input no matter the subject matter. I can't tell you how often I've heard the requests for more content. And our employees are often a primary source for this kind of development.

Marketing and copywriting don't have ownership over who can write and contribute. A distribution center manager? Write something for an online blog. Supply Chain? Tell me about your recent struggles and we'll figure out a way to use it.

Everyone has a voice and a viewpoint and if you're a content creator, it doesn't mean you take that hat off once you walk in the door. Sure, you may want to keep your personal best for yourself, but I encourage everyone to create content the company can use. Especially as it relates to what we're selling and the industries we serve.

I want to ensure we provide a setting where you're not shut out or stifled simply because it's a traditional work day. Show me what you've got and and we'll work with anything whether the medium is our company newsletter or online content site.

Let's create environments where those who were seeking more satisfaction on the outside now find it in the inside.